Practical Social Media Workshop

Service Description

Learn how to turn online attention into real enquiries, visits and sales. Workshop aim: To help small businesses use social media and other essential digital marketing tools to attract clients, earn trust, and turn online attention into real enquiries, visits and sales. You’ll leave with: The confidence to start, re-launch or continue to build your social media presence, and a tailored 30-day content plan and checklist to improve visibility and conversions. You’ll need to bring: Your phone Something to scribble ideas down in (notebook or iPad - whichever works for you) Any questions you’ve been stumped by in the past A willingness to get stuck in! Topics we will cover: Social media with a purpose. Why social exists for small businesses: awareness, consideration, action. Which platforms to choose. How to create a realistic and consistent posting rhythm. Content that works locally, Content pillars and how to turn them into posts. Caption structure, Visuals that look good in minutes. Discoverability boosters beyond social. Google Business Profile. Local SEO basics, Partnership power-ups. Shared campaigns, How mentions, tags, and shared stories lift everyone. Practical exercise: brainstorm collaboration ideas. You’ll be given a content worksheet and calendar to take away with you, plus access to the slides and checklists on our website after the workshop. Course open to all acupuncturists, students of acupuncture, therapists and small businesses. Location: Nine Springs Natural Health Centre, 70 Hendford, Yeovil, Somerset, BA20 1UR (in-person only, not online) Cost (from 1st March 2026): £60 for WAG members / £70 for non-members / Or book together with the Peripheral Neuropathy half-day in the morning for £100/£115, here: https://www.acupuncturecpd.com/service-page/neuropathy-and-social-media-day. Join now as a WAG member for £10 to benefit from the member price and to receive additional discounts on courses throughout 2026 - just click on 'Membership' in the top bar above (or the link on our Home page).